As direct channel experts, The Hotels Network (THN) and D-Edge are well-aware of the impact that incorporating a Price Comparison has on the hotel's booking engine has on their direct reservations.
THN and D-EDGE decided to align forces to ensure hotels have the tools to grow their online presence, which translates into an increase in website conversion, direct bookings and revenue.
To measure the impact Price Comparison widget has on hotel websites, THN and D-EDGE conducted an A/B test on a joint client - a 5-star hotel property in Japan.
The traffic landing on the hotel's booking engine was divided into Group A and Test Control Group. Group A was shown messages on THN's Price Comparison to reassure visitors about the best available rate, while Test Control Group was not.
Read more about the full story and how Price Comparison works.
Price comparison on hotel website
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