The past months have continued to be another unpredictable period for hoteliers and the travel industry as a whole, where data and trends evolve daily and no longer follow the expected seasonal patterns. Understanding the current situation and comparing your brand's performance to the market is critical to be able to identify opportunities and adapt your strategy accordingly.

To shine a light on the topical area of direct bookings, The Hotels Network is publishing a series of BenchDirect Insights Reports, taking anonymized data from THN's global network of hotel clients using their benchmarking platform, BenchDirect. The reports compare direct channel performance by city, country or region and cover the main metrics related to an effective direct channel strategy.