The past months have continued to be another unpredictable period for hoteliers and the travel industry as a whole, where data and trends evolve daily and no longer follow the expected seasonal patterns. Understanding the current situation and comparing your brand's performance to the market is critical to be able to identify opportunities and adapt your strategy accordingly.
To shine a light on the topical area of direct bookings, The Hotels Network is publishing a series of BenchDirect Insights Reports, taking anonymized data from THN's global network of hotel clients using their benchmarking platform, BenchDirect. The reports compare direct channel performance by city, country or region and cover the main metrics related to an effective direct channel strategy.
Monthly direct channel reports by destination
Based on BenchDirect data from thousands of hotel worldwide, the reports contain a series of charts and graphs showing the monthly evolution of the main metrics related to an effective direct booking strategy, from website traffic acquisition and conversion rates to price disparities and visitor profile. The reports are updated monthly for each market - click on the relevant link below to open a report and see how your hotel brand or destination compares when it comes to direct channel performance.
Sounds interesting? Request your free BenchDirect account today and become part of this global network, learn from each other and make better-informed decisions to drive direct revenue growth.