PREMIUM CONTENT

Guides

Access step-by-step guides packed with practical insights and strategies to boost your hotel’s performance. Learn how to personalize the guest journey, optimize conversions, and stay ahead of evolving traveler expectations.

Featured

Hand-selected premium content from our hotel technology experts and successful client transformations. Download now and implement proven strategies at your property.

img-01

Hotel Website Messaging Design Guide

Discover some tips and tricks for creating an optimal hotel website design that will create the right first impression and boost your hotel's direct bookings.

img-04

Mastering Hotel Rate Parity

Proven strategies to maximize website conversions and direct revenue.

img-08

Black Friday Playbook

Your complete toolkit to guarantee the success of your Black Friday marketing campaign.

Browse Guides

Explore our collection of hotel technology resources to discover how our platform can transform your property operations and guest experience.

img-01

Hotel Website Messaging Design Guide

Discover some tips and tricks for creating an optimal hotel website design that will create the right first impression and boost your hotel's direct bookings.

img-02

Set Your Hotel Website Up for Summer Success

Creative strategies to convert seasonal traffic on your direct channel.

img-03

Prepara la web de tu hotel para triunfar este verano

Estrategias creativas para convertir el tráfico estacional en su canal directo.

img-04

Mastering Hotel Rate Parity

Proven strategies to maximize website conversions and direct revenue.

img-05

Domina la paridad de tarifas hoteleras

Estrategias para aumentar las conversiones web y los ingresos.

img-06

The AI Advantage: Essential Hospitality Trends for 2025 Success

Discover the hotel marketing trends that will be driven by advanced AI capabilities in 2025.

img-07

La ventaja de la IA: tendencias hoteleras para triunfar en 2025

Descubre las tendencias en marketing hotelero que serán impulsadas por IA avanzada en 2025.

img-08

Black Friday Playbook

Your complete toolkit to guarantee the success of your Black Friday marketing campaign.

img-09

AI and Hospitality: What's in store for the hotel industry in 2024

Uncover the key trends that will transform how hotel marketing will function in 2024.

img-10

Hotel Website Personalization Techniques That Work

This is the ultimate guide to learn how to boost your direct channel through efficient personalization techniques.

img-11

Disruption, Innovation, and Evolution for Hotel Marketing 2023

Get ready and strategize how to position your hotel and brand as we enter what might be the most pivotal year we’ve seen in recent times.

img-12

33 Personalization Terms Every Hotelier Needs to Know

Become a personalization expert and ensure you are putting the right message in front of the right customer.

img-13

33 términos de personalización web que todo hotelero debería saber

Conviértete en un experto de la personalización web y asegúrate de que estás mostrando en todo momento el mensaje correcto a cada usuario.

img-14

Hotel Website Conversion Checklist

Complete the short quiz to see how your hotel brand is performing today and use the ideas and insights as active inspiration to improve your website strategy and watch as those direct bookings fly in!

img-15

50 ideas para aumentar la conversión web de tu hotel

Completa este cuestionario para entender la situación actual de la web de tu hotel. No preocupes por dejar preguntas en blanco… ¡te servirán como inspiración para mejorar tu estrategia y hacer despegar tus reservas directas!

img-16

10 Direct Channel KPIs Every Hotelier Needs to Know

Learn about a brand-new KPI framework that explains the key direct channel metrics you should be focusing on when benchmarking your hotel brand’s performance.

img-17

Los 10 KPIs del canal directo que todo hotelero debería saber

Descubre los 10 KPIs del canal que todo hotelero debería tener en cuenta para analizar el rendimiento de su canal directo.

img-18

The Ultimate Hotel Benchmarking Checklist

Download our checklist to understand which hotel direct channel metrics you need to evaluate, and uncover how to turn your weaknesses into strengths.

img-19

A Benchmarking Journey to Grow your Direct Bookings

Discover real examples of how our hotel clients are using BenchDirect's direct channel insights to step up their direct channel strategy.

img-20

La ruta de Benchmarking para aumentar tus reservas directas

Descubre qué métricas de BenchDirect analizar y qué acciones tomar para mejorar el rendimiento de tu canal directo.

img-21

Drive More Meetings Business

Meetings, Incentives, Conferences, and Exhibitions (MICE) is a key driver of bookings in many markets. Download THN's guide to master in converting more meeting planners on your hotel website.

img-22

Stay True to Your Brand Image

See here how other luxury brands have increased engagement and maximised on their brand image

img-23

Dayketing: How to Leverage Special Dates on Your Website

Spot the golden opportunity of Dayketing and see how hotel brands are strategically taking advantage of specific dates.

img-24

Communicating Your Sustainability Actions on Your Hotel Website

Discover how to develop sustainability strategies and communicate them effectively on your hotel website, leading to more guest engagement and an increase in your direct reservations.

img-25

Muestra tu lado más sostenible en la web de tu hotel

Descubre cómo desarrollar iniciativas sostenibles y comunicarlas en la web de tu hotel, conectando así con más huéspedes y aumentando tus reservas directas.

img-26

Selling Your Last Available Room

Explore effective personalization techniques used throughout the booking funnel that help hoteliers close those last sales.

img-27

Leveraging Guest Reviews to Inspire Trust

Find out the most effective ways to keep your visitors on your website and to convince them that your property is the right fit for their stay.

img-28

Ensure Your Visitors Come Back… and Convert

Most people are not ready to book a room on the first visit to your hotel website. Sometimes visitors need a little nudge in the right direction to come back and book direct.

img-29

Creative Hotel Campaigns to Capture your Domestic Market

Get some inspiration for this summer to help boost your creativity and attract local travelers to your property.

img-30

Top 9 Hotel Marketing Trends for 2022

Discover the top 9 hotel marketing you should be aware and how to take advantage of them to make your hotel business more successful.