How Dusit International increased hotel website conversions by more than 50%

For over 65 years, Dusit International has been synonymous with world-class hospitality. Committed to strengthening the relationship with guests, the brand wanted to improve the direct booking experience and boost their hotel website conversion rate. Dusit therefore decided to test the direct booking solution offered by The Hotels Network.

THN’s unique combination of tools enables hotel brands to personalize the website experience for each visitor with the strongest messaging and offer, encouraging them to book direct.

A/B Test

After researching different supplier options, Dusit chose to test The Hotels Network (THN), due to the comprehensiveness of its product offering.

To measure the impact of the THN tools on results, an A/B test was set up on 9 of their 29 properties – splitting the website visitors into two groups. Group A was shown the new messages and tools but they were hidden for Group B:

The Tools

Review Summary

Featuring the brand’s positive ratings on the main OTAs and review sites to inspire trust and reassure potential guests.

Price Comparison

Allowing visitors to compare hotel rates without leaving the Dusit website and feel confident they are getting the best available rate by booking direct.

Save Your Search

Email encouraging visitors to complete their booking. The email contains all of the details of their search making it simple to share with others in their travel party.

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