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Hard Rock Hotel Maldives: An effective rock & roll hotel voucher strategy

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Campaign Results

Time period: 3 months



sold vouchers


extra revenue

Hard Rock Hotel Maldives, a five-star property of Hard Rock Hotels that brings the musical and festive nuances of the Hard Rock culture to the Maldives, has taken the initiative of promoting their property during COVID's fluctuating time by using THN's product: Vouchers & Gift Cards

By utilizing this product, Hard Rock Hotel Maldives is able to maximize the reach of their unique voucher initiatives to all visitors of their website, and in turn, generate more interest and return on investment. 

"The THN direct growth platform lets us improve the overall website experience we offer visitors and helps to nudge potential guests down the booking funnel. This tool, together with their dedicated team of experts, have become essential for our brand and direct channel strategy."

Phromporn Sumatepimolchai
Cluster E-commerce Manager   

The Solution

With Vouchers & Gift Cards, Hard Rock Hotel Maldives is able to sell hotel vouchers directly on their website and remove any uncertainty potential guests may have had around dates, encouraging direct reservations. 

Launching a “Stay 3 Pay 2” voucher, guests could enjoy a three-night stay for the price of two nights. Deciding between five different voucher options based on room category, all offered an exclusive discounted rate and a free stay for children under 18 years old.

Once the product was set, the brand effectively communicated the offer across their website, providing guests the flexibility they look for when booking.


The Tools

Welcome Layer with Countdown Clock

Set on the hotel’s homepage, the layer lets visitors know about the exclusive voucher deal. By adding a countdown clock, the brand is able to create a sense of urgency and encourage visitors to book if they don’t want to miss out on this incredible deal.

Hotel Voucher on Offers Page

With a simple three-step process, visitors can decide which package they want and are able to buy it in a fast and secure way. Once purchased, they receive an automatic email with the voucher code, which may be redeemed at a later date, either on-property or when booking on the hotel website


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hard-rock-2Welcome layer with countdown clock


hard-rock-3Voucher on offers page



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