Time period: 4 months
leads have been captured
Parkhotel Adler, a German luxury hotel, was facing 100% hotel occupancy during the last Christmas season, leading to visitors leaving the website disappointed and not returning.
By teaming up with The Hotels Network, Parkhotel Adler found an effective solution to gather the information of abandoning visitors to keep them informed on potential availability updates: Form Builder.
"We wanted to target a certain type of guest, and THN's Form Builder tool allowed us to do just that. Taking advantage of the flexible targeting options, we are now able to keep the conversation going with those visitors abandoning our website to ensure they end up staying at our hotel. For us it is always important that processes are simple - not only on the booking side but also on the processing side. The solution is simple and efficient for both the guest and the hotel"
The hotel's goals were straightforward:
Identify guests searching for stay dates without availability
Capture their contact and stay details as leads for the reservation team
Generate future direct bookings from them
With Form Builder, Parkhotel Adler was able to create a customized website form to capture the information of those visitors coming across no availability. Displayed on the hotel's booking engine, the form was displayed only to visitors searching for dates when the hotel is sold out, enabling the reservation team to gather information to contact potential guests and keep them informed on potential availability updates.
Seeing the positive results of the campaign during Christmas generated by THN form builder, the hotel team decided to keep the form live all-year round, with promising results.
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