Known for their unique & memorable experiences at their collection of boutique hotels, Summer Hotels continues to thrive & has ambitious growth plans set in place for the upcoming years. With that in mind, they have been focusing on developing a on-brand yet personalized online user experience, working closely with The Hotels Network to build a refined direct booking strategy.
The Hotels Network made key recommendations to optimize the hotel group websites, aligned with the brand’s strategy of delivering a unique and engaging booking experience.
Whenever a guest enters the website, a customized welcome layer is showcased for that specific property. The message is personalized based on the user’s location to completely fit the guests’ needs and to grab their attention.
Targeted exclusively to users who are looking for accommodation on the same day, this powerful message guarantees that they are always offering the best deal.
When a user is looking to spend five or more nights at a property, an exclusive deal is showcased within the booking engine to push for users to book that extra night.
Inliners were embedded seamlessly within their Booking Engine, displaying fully customizable content without the worry of overburdening the user experience.
Download the full PDF to discover the full story and some examples of the campaigns that were launched.
Welcoming guests in a personalized way
Capturing last-minute bookings and encouraging longer stays
Communicating offers effectively
Effectively growing your hotel marketing database quickly and easily
A collaborative study with GuestJoy using combined data to explore the relationship between direct channel bookings and online guest engagement
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