The Hotels Network and Marketing Services by DerbySoft teamed up to bring qualified metasearch traffic to the hotels' direct channel and boost conversion rates.
The teams decided to carry out the study in conjunction with Elite Hotels of Sweden, the largest family-owned hotel chain in Sweden.
The brand conducted an A/B test to validate the conversion power of personalization. During the rollout of the test, the brand had various on-going campaigns, therefore the messages displayed to Group A were adapted depending on the season.
Exit message reinforcing autumn offer
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Campaigns active during the A/B test depending on the season
Offers for members vs non-members
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