Member of Nordic Hotels & Resorts, a collection of luxury
lifestyle independent hotels in the Nordics, THE THIEF is a modern hideaway located in the middle of downtown Oslo.
Working with THN since 2020, THE THIEF wanted to provide a unique and engaging online experience, and decided to explore an innovation technique: Predictive Personalization.
The brand conducted an A/B test to validate the power and cost-effectiveness of Predictive Personalization. Only involving setting the value score for low-intent users, the test had the following parameters:
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Smart Note in the Home Page
Displayed a discount to encourage low-intent users to book. Only shown to users with a 0 to 40% probability of completing a reservation.
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