Often, we find hoteliers with the preconceived idea that offering greater flexibility of dates will generate more direct sales. However, complementary actions can be taken to insure guests and significantly increase direct bookings.
And this is where SafeDirect, a travel assistance insurance that drives web conversion, comes in. For the study, an A/B test was conducted on the website of one of its clients, a hotel chain in the Canary Islands.
For the study, Group A was shown SafeDirect product messages, while the Control Group was not. Different aspects were analyzed:
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Layer in the homepage
Displayed to all visitors who landed on the hotel's website, the hotel communicated the exclusive advantage of direct booking: travel assistance insurance included.
Smart note in the booking engine
The following message was used in the booking engine to capture the user's attention with the attractive perk: travel insurance.
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