COVID-19 in hospitality
Tips, strategies & useful resources
Graphs showing evolution of website visitors, bookings & conversion rate (by guest nationality)
Graphs showing evolution of website visitors, bookings & conversion rate (by hotel location)
Color-coded world map showing the impact on number of direct bookings (by guest nationality)
Color-coded world map showing the impact on number of direct bookings (by hotel location)
As restrictions have begun to loosen around the world, hotel brands may be starting to see some glimmers of hope. Managers of properties which were forced to close during the series of COVID-19 closures have now opened their doors or are planning to do so soon.
Hospitality as we know it has been transformed and so we have to look for ways to reinvent the experiences we offer and the way we engage with guests. Let's have a look at the most effective hotel strategies to optimize direct booking conversions prior to and during reopening:
When the time comes, make sure guests know that you’re back in the game. This welcome Layer is a great way to keep guests informed. It clearly delivers the property’s message about reopening as well as important updates on hotel operations.
As predicted within the industry, it looks like the domestic market may be the first to recover. With many international borders still closed as restrictions within countries start to loosen, people are first gaining mobility to move around within their own country. This makes it the perfect time to promote staycation offers.
Use geo-targeting rules to show personalized messages to website visitors searching from your local market and spark interest for domestic travelers. Let them know what special benefits they can get from booking a staycation with you!
It may still be a while before restaurants can return to operating at full capacity. It would be a shame to not keep your kitchens going, so why not promote curbside pickup or delivery so customers can enjoy gourmet five-star meals in the comfort of their homes? Again, only show these messages to users located in your city to have a greater impact.
Hotels offering take away menus
Unprecedented times call for creative solutions. Try to think outside the box to offer services and experiences that will seduce visitors.
In this example, the property is selling Hotel Vouchers to thank Healthcare workers for their efforts during the COVID-19 outbreak. Redeemable within the next 5 years, 50% of the proceeds will be donated as room nights for Healthcare workers to use as vacation post-crisis. What a fantastic way to have your guests show their love and support for the community as well!
Unprecedented times call for new solutions. Now more than ever is the time to take charge and define a mindful direct booking strategy to adapt to the shifting market patterns and trends. We’ve prepared a hotel strategies guide with a whole series of examples from our hotel clients. We hope you find the ideas useful to help you adapt and shape your recovery plan.
Hotel reopening strategies to engage with guests online
6 learnings from hotels in Sweden who are open
7 hotel brands who are thinking outside the box
A steppingstone into optimizing email capture
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