By adopting a personalized, data-driven approach using Predictive Personalization, the hotel successfully achieved their goals.
1. By running a targeted low-intent campaign, Balboa Bay Resort successfully boosted conversions, bookings, and overall revenue. Leveraging a hyper-targeted 10% discount tailored for users with a low probability of booking, the resort effectively transformed casual browsers into confirmed guests who might not have otherwise completed a reservation.
2. Running the high-intent campaign showed that Balboa Bay Resort managed to increase their ABV (Average Booking Value). By offering a hyper-targeted 10% discount combined with valet parking, the hotel successfully motivated high-intent website visitors to finalize their bookings with Suite reservations
Over the course of one year, Balboa Bay Resort utilized Predictive Personalization with advanced machine learning algorithms, achieving a higher booking engine conversion rate than its local competitors.
The strategy effectively increased bookings and revenue while keeping promotional costs in check.
Smart Note promoting a limited 10% offer for users detected to have low intent to book.
Smart Note showcasing an exclusive 10% discount and valet parking to encourage high-intent users to complete their Suite bookings.
How H10 Hotels significantly expanded their marketing database by using innovative data capture techniques during key campaigns, resulting in over 31,000 new submissions.
Metro Hotel Marlow Sydney Central increased direct booking conversions by 34% through offering complimentary travel assistance insurance to guests who booked directly on their website.
Discover how they increased their direct bookings and the full 6-step process of testing, onboarding and on-going optimization.
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