How H10 Hotels boosted their marketing database by capturing data

Ranked among Spain's top 10 hotel brands, H10 Hotels is actively expanding across Europe and the Caribbean. With 66 properties across 23 destinations, the brand prioritizes customer satisfaction by providing exceptional locations, specialized services, curated cuisine, and continually updated facilities.

Direct channel growth constitutes a pivotal component of H10 Hotels' marketing strategy. As part of this strategic initiative, the brand decided to find new and effective methods to enrich their marketing database by capturing visitor data on their website.

The Objectives

Grow H10 Hotels’ marketing database by capturing the contact details of website visitors
Offer an exclusive incentive to encourage as many people as possible to participate
Foster a loyal base of potential guests to drive future direct bookings

The Solution

Since partnering with The Hotels Network (THN) in 2016, H10 Hotels has relied on the growth platform to enhance their direct channel performance. The team decided to launch two new campaigns using THN’s tools to achieve their database capture goals:

To boost their newsletter subscribers, H10 Hotels seamlessly integrated Email Capture into their website ahead of Black Friday, paired with an exclusive offer.
To incentivize users to share their contact information, the brand used Form Builder, enticing them with an attractive giveaway to celebrate the launch of their new website.

By leveraging these website tactics, H10 Hotels gathered valuable first-party data, expanding their marketing database significantly. This approach enables them to deliver tailored content and exclusive offers to subscribers, ultimately leading to more direct reservations and repeat bookings.

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