Subscribing to H10 Hotels’ newsletter, collected with Email Capture
New Website Launch Campaign Results
Time period: Three weeks
16,000+ submissions
Participating in H10 Hotels’ giveaway, promoted with Form Builder
Ranked among Spain's top 10 hotel brands, H10 Hotels is actively expanding across Europe and the Caribbean. With 66 properties across 23 destinations, the brand prioritizes customer satisfaction by providing exceptional locations, specialized services, curated cuisine, and continually updated facilities.
Direct channel growth constitutes a pivotal component of H10 Hotels' marketing strategy. As part of this strategic initiative, the brand decided to find new and effective methods to enrich their marketing database by capturing visitor data on their website.
"We prioritize our guests' journey from the initial moment they reach our websites. Our emphasis on building a direct connection starts with strategically expanding our marketing database, using Conversion and Personalization features to help us establish more of a relationship between our brand and users, and ultimately boost our conversion rates."
Francesc Zambrana
Head of Digital Marketing at H10 Hotels
The Objectives
Grow H10 Hotels’ marketing database by capturing the contact details of website visitors
Offer an exclusive incentive to encourage as many people as possible to participate
Foster a loyal base of potential guests to drive future direct bookings
H10 Hotels’ pre-Black Friday Layer
H10 Hotels' new website launch Layer
The Solution
Since partnering with The Hotels Network (THN) in 2016, H10 Hotels has relied on the growth platform to enhance their direct channel performance. The team decided to launch two new campaigns using THN’s tools to achieve their database capture goals:
To boost their newsletter subscribers, H10 Hotels seamlessly integrated Email Capture into their website ahead of Black Friday, paired with an exclusive offer.
To incentivize users to share their contact information, the brand used Form Builder, enticing them with an attractive giveaway to celebrate the launch of their new website.
By leveraging these website tactics, H10 Hotels gathered valuable first-party data, expanding their marketing database significantly. This approach enables them to deliver tailored content and exclusive offers to subscribers, ultimately leading to more direct reservations and repeat bookings.
We are proud to work with an incredible mix of hotel brands who all have one thing in common – belief in the power of growing their direct booking channel.
Read real stories from these innovators in hospitality who are winning back their direct relationship with guests.
H10 Hotels
How H10 Hotels significantly expanded their marketing database by using innovative data capture techniques during key campaigns, resulting in over 31,000 new submissions.
Metro Hotel Marlow Sydney Central increased direct booking conversions by 34% through offering complimentary travel assistance insurance to guests who booked directly on their website.
