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Asset 45demand_bluePREDICTIVE PERSONALIZATION

Boost your direct revenue with AI-powered campaigns 

Predictive Personalization harnesses machine learning techniques to predict user behavior and effortlessly optimize campaigns for each and every user

 

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Four predictive algorithms for hotels to supercharge your booking funnel 

Introducing our new algorithms, designed to revolutionize how you convert your website lookers into bookers. Leveraging the power of AI, our cutting-edge algorithms understand user search intent like never before, enabling you to launch value-targeted campaigns that are automated and hyper-personalized.

 

Purchase intent

Target users based on their likelihood of booking a room on your hotel's website. Get additional reservations from users who would otherwise have left the website without booking while saving on promotional costs.

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High or low spend

Run campaigns based on the likelihood of a user to opt for a higher or lower rate on your website. Boost average booking value by promoting your most expensive rooms to visitors willing to spend more. 

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Date flexibility

Create targeted messages for users likely to be open to alternative stay dates. Leverage tailored offers to attract guests and optimize occupancy rates.

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Destination flexibility

The algorithm detects that the user is likely to be open to making a booking at a different destination. Automatically present an engaging message to inspire them to discover other properties within your brand.

How Predictive Personalization works?

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Predictive Personalization uses machine learning techniques to assign value scores to each user in real time based on hundreds of variables

 

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Then personalizes the website experience by automatically presenting the best content and offers for each user

 

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