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tortue hamburg logo

How TORTUE HAMBURG found the right balance between direct and third-party bookings 

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Campaign Results

Time period: 1 month

 

+36%

increase in website conversion

 

A member of Design Hotels, TORTUE HAMBURG had already made a name for itself after one year of hitting the hospitality scene.

One of the brand's objectives was to work towards a more optimal long-term distribution strategy. TORTUE therefore decided to test the direct booking solution offered by The Hotels Network.

"The Hotels Network team helped us not only with the setup but also optimizing our ongoing direct booking strategy. It is great to work with them, they have such a fantastic vision and knowledge of the industry!"

Jil Viehhauser
Marketing Manager   

A/B Test

In order to measure the effectiveness of the website personalization, an A/B test was set up splitting the online visitors into two groups. Group A was shown the new messages and tools, which were hidden for Group B.

 

The Tools

Welcome Layer

Communicating the unique experiences offered, sparking visitors’ interest and making them want to discover this incredible property for themselves.

Price Comparison

Visible on the booking engine so users can compare prices without leaving the website and know that they are getting the best available rate compared to OTAs and other websites.

 

Download the full case study to hear how The Hotels Network is working with TORTUE HAMBURG to personalize the user experience for visitors and continually improve the website conversion rate. 

Download PDF

 

Welcome Layer Tortue-2

Welcome Layer on homepage highlighting exclusive events

Example of new integrated design of Inline Price Comparison

Inline Price Comparison on the booking engine

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