In order to measure the effectiveness of the website personalization, an A/B test was set up splitting the online visitors into two groups. Group A was shown the new messages and tools, which were hidden for Group B.
Communicating the unique experiences offered, sparking visitors’ interest and making them want to discover this incredible property for themselves.
Visible on the booking engine so users can compare prices without leaving the website and know that they are getting the best available rate compared to OTAs and other websites.
Download the full case study to hear how The Hotels Network is working with TORTUE HAMBURG to personalize the user experience for visitors and continually improve the website conversion rate.
Welcome Layer on homepage highlighting exclusive events
Inline Price Comparison on the booking engine
Discover how they increased their direct bookings and the full 6-step process of testing, onboarding and on-going optimization.
Discover the importance of reassuring visitors on the central reservations system with price comparison widget
Uncovering their secret formula to boost direct reservations