NEW

Unique Website Content for Every Visitor with Swaps

Automatically replace existing content on your hotel website to match what each visitor is seeking for their perfect stay.

Swap your website content for every visitor

Swaps is a fresh new approach to website personalization. It allows you to automatically replace existing content—images and text—on your hotel website, based on specific targeting rules you set up.

Ensure your website visitors see only the content that’s tailored just for them, creating a more engaging and personalized experience.

Powerful, user-friendly features

ico-01

Dynamic content replacement

Easily switch images and text based on visitor data, so each guest sees content tailored just for them.

ico-02

Hospitality-specific targeting

Extensive THN targeting rules ensure your content always reaches the right audience.

Easy to use
for everyone

No tech skills needed! Create your Swaps in a few simple steps, with a handy website preview.

Straightforward implementation

No complex CMS integrations - add one line of code to your website and you’re ready to go!

How does it work?

Create your Swaps in a few simple steps:

Select the content block you want to swap

Add new text or choose new images

Set targeting rules to define who sees what

Make all updates directly within the platform's website preview, allowing you to see exactly how the final result will look for each audience segment.

Insights at a glance

Monitor your Swaps with an interactive dashboard, see how they are performing for different audiences and identify opportunities for future improvements.

For maximum impact align Swaps content with other THN messages, such as Layers or Smart Notes, to create a consistent experience and drive visitors to book direct.

Ready to swap your website content for every visitor?

Experience a new approach to website personalization! Get in touch with our team today.