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Global Hotel Direct Channel Report

A benchmark of hotel direct channel performance by region Q2 vs Q1 2021 


The first half of 2021 has been yet another unique period for hoteliers, where data and trends are completely new and unprecedented. Understanding the new market scene is therefore vital to gain valuable insights to plan for recovery and future growth. 

To shine a light on the topical area of direct bookings, The Hotels Network released the first BenchDirect Insights Report, a global hotel study that benchmarks direct channel performance by region in Q2 2021 versus Q1 2021.

Based on BenchDirectTM data from thousands of hotel worldwide,  the report analyzes the main metrics related to an effective direct booking strategy, from website traffic acquisition and conversion rates to price disparities and visitor profile.

What to expect from this report:

  • Comparison of the performance of hotels by region across multiple direct channel metrics.
  • Evolution of results from Q1 to Q2 2021.
  • Data charts and commentary for each metric.
  • Key takeaways and trends observed in the analysis. 

Download our report today and see how your hotel brand compares when it comes to direct channel performance.