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50 Ideas to Boost Your Hotel Website Conversion

Hotelier checklist


Usually, hotel websites operate with a conversion rate of about 2%. This means that for every 100 visitors who arrive on your site, 98 of them are likely to leave without making a reservation. Whilst this may be scary, it also presents a huge opportunity to improve!

That’s why we’ve compiled this definitive direct booking checklist for hoteliers. Complete the short quiz to see how your hotel brand is performing today and use the ideas and insights as active inspiration to improve your website strategy and watch as those direct bookings fly in!

The checklist covers:

  • Creating the right brand image
  • Improving usability
  • Providing context through content
  • Personalizing the user experience
  • Analyzing, testing and optimizing

Download checklist