COOKIELESS
A full-fledged personalization suite for hotel brands, offering the full capabilities of THN's existing platform, now without the need for cookies.
A ground-breaking technology, driven by AI models, which not only operates without cookies but actually improves the precision of our targeting and segmentation.
Current internet technology is less accurate at identifying users than previously thought, especially on mobile devices
Reduces collisions (multiple users that appear to be the same) while improving the identity consistency of users who appear to be several
After two years of extensive research and development, a solution that works at scale, for our 150 million yearly users
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