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How TORTUE HAMBURG found the right balance between direct and third-party bookings 

Case Study

torque-hamburg

Overview

A member of Design Hotels, TORTUE HAMBURG has already made a name for itself since hitting the hospitality scene just one year ago. One of the brand's objectives was to work towards a more optimal long-term distribution strategy. TORTUE therefore decided to test the direct booking solution offered by The Hotels Network.

 

A/B Test Results

The A/B test ran from 03/11/2019 to 04/11/2019 and the results showed that by adding the set of THN tools, conversions on the TORTUE HAMBURG website increased by 36%. This significant uplift coupled with a very positive ROI convinced the team to move forward and partner with THN more extensively.

Download the full case study to hear how The Hotels Network is working with TORTUE HAMBURG to personalize the user experience for visitors and continually improve the website conversion rate. 

Topics include:

  • The Opportunity
  • A/B Test Implementation & Results
  • Rollout & Ongoing Optimization
  • Next Steps

Download Case Study
Jil

"The Hotels Network team helped us not only with the setup but also optimizing our ongoing direct booking strategy. It is great to work with them, they have such a fantastic vision and knowledge of the industry!"

Jil Viehhauser - Marketing Manager TORTUE HAMBURG