Small Luxury Hotels of the World leveraged various tools from THN’s extensive full-stack growth platform, including features such as Exit Messages, Price Comparison, and Predictive Personalization to achieve their goal.
1. The "Suite Deal" campaign strategically targeted low-intent users with high spend potential, offering a compelling 20% discount on suites.
2. The “Spa” and “Gourmet” campaigns were crafted to capture the interest of guests inclined towards premium offerings, targeting website visitors with high intent to book and high spending potential.
3. Saved Search was introduced for users that weren’t ready to complete their reservations in the moment, allowing them to save their search and receive it via email for future reference.
The results showed that by leveraging THN’s suite of Conversion and Personalization products, including Predictive Personalization’s machine learning algorithms, Small Luxury Hotels of the World significantly boosted conversion rates, bookings, average booking value (ABV), and overall revenue. Download the case study to explore the complete strategy that enhanced their direct channel success.
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