Partnering with the team at GuestJoy, we developed a case study using combined data to explore the relationship between direct channel bookings and online guest engagement. Performed with the cooperation of the North Star Hotel, a luxurious 4-star property located in the heart of Dublin, we examined a years’ data to analyze the activity of direct bookers online.
The case study results showed that an average conversion uplift of 32% when THN compared engaged vs unengaged online visitors. GuestJoy further showed that direct bookers were 2.4x more likely to respond to email upselling and 1.5x more likely to order with the GuestJoy concierge.
Download the full case study to find out how The Hotels Network in collaboration with GuestJoy is working with North Star Hotel to explore the relationship between direct channel bookings and online guest engagement.