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How Althoff Hotels Boosted Direct Bookings by +13% With Personalized Booking Experiences

 

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Althoff

 

Results

Time period: 1 month 

+13%

Uplift in conversion rate

95%

Statistical significance

 

 

Althoff Hotels is one of Europe’s most refined communities of visionary hoteliers and discerning travelers. With a deep commitment to excellence and a spirit fueled by passion, the group unites Althoff Collection, AMERON Collection, and URBAN LOFT, spanning four countries across Europe.

Every property is carefully selected, personally overseen, and designed to embody individuality, craftsmanship, and exceptional guest experience. From fairy-tale castles nestled in the German countryside to chic city escapes and serene lakeside retreats in Switzerland, each stay promises character, comfort, and a true sense of place.

 

The Objective 

Since June 2024, Althoff Hotels has partnered with The Hotels Network (THN) to elevate the online experience across their direct channels. The objective: to drive more direct bookings by crafting a seamless and engaging digital journey. Inspired by THN’s data-driven approach, Althoff Hotels ran a one-month A/B test to compare strategies, gaining valuable insights to optimize performance in real time.

By streamlining the experience from website browsing through to confirmed bookings, Althoff Hotels focused on maximizing conversion at every stage of the funnel  from landing on the website to completing a reservation

The solution

Althoff Hotels leveraged several tools from THN to enhance the direct booking journey across their website and booking engine. 

 

Step 1: Optimizing the Website-to-Booking Engine Journey

  • Exit Intent
  • Promotional Layer
  • Geotargeted Inliner
  • Reviews Summary

Step 2: Optimizing the Booking Engine-to-Reservation Journey

  • Exit Intent
  • Price Comparison
  • Inliners & Smart Notes
  • Segmented Content


Download the case study to discover how  Althoff Hotels boosted direct reservations with personalized booking experiences. 

 


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What messages were displayed?

 

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Implemented tools and campaigns to optimize website-to-booking engine journey

 

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Implemented tools and campaigns to optimize booking engine-to-reservation journey

 

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The successful test phase convinced us to extend our partnership with THN across our entire portfolio to grow direct bookings. THN’s tools are straightforward, enabling our team to launch campaigns with minimal effort and drive consistent performance. The collaboration is defined by innovation, reliability, and flexibility, making it a truly enjoyable experience and a game-changer in achieving direct results.

 

althoff-testimonial

 

Sven Allmer

Director of E-Commerce & CRM

Althoff Hotels 

 

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