Often, we meet hoteliers with the preconceived idea that an increase in their web traffic will generate more direct sales. However, this is only the first step. Complementary actions can be taken to increase conversion of your website’s additional traffic and significantly boost your direct bookings.
THN's Conversion and Personalization product was used to optimize each stage of the booking process for paid traffic. After the experiment, it was observed that THN tools increased web conversion by +31% on average, indicating that it is essential to personalize the navigation of paid traffic throughout the booking process to increase web conversion and gain more return on investment.
Download the full case study to discover what actions Silken Hotels and Condes Hotels conducted to bolster direct bookings from paid traffic.
Goals for the study
Tools in action