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How Hastings Hotels saved 48% in promotional costs from direct bookings during COVID-19

Free Case Study



Similar to countless hotel brands worldwide, during the COVID-19 outbreak Hastings Hotels faced the challenge of low occupancy, reduced website traffic, and a limited promotional budget. They wanted to find a solution to effectively increase their direct booking conversion rate while also keeping spend on discounts, promotions, and paid advertising in check.

The results

After running the campaign for 2 months, the offer generated:

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48% savings in promotional spend

Users who didn’t need an extra incentive to book so the discount was not offered, generating savings.


Extra £29k revenue from low-intent users

Value of the bookings completed using the promo code.

Influenced 120+ bookings

Visitors who came back after seeing the offer and completed a booking without using the promo code.

Download the full case study to discover how Hastings Hotels is using The Hotels Network predictive personalization tool Oraculo Convert to generate more direct bookings while optimizing ROI.

Topics include:

  • The Backdrop
  • The Solution & How Oraculo Works 
  • The Implementation

“The pandemic has certainly had a big impact on hospitality owners in Ireland and so it was important to think outside the box and test new initiatives such as Oraculo. The implementation was simple and fast, with the team at THN helping us to set up the campaign, while Oraculo took care of the rest. Looking at the numbers, it is clear that having Oraculo onboard helped to strengthen our direct booking results at a time when demand was particularly low.”

Julie HastingsMarketing Director at Hastings Hotels