For over 65 years, Dusit International has been synonymous with world-class hospitality. Committed to strengthening the relationship with guests, the brand wanted to improve the direct booking experience and boost their hotel website conversion rate. Dusit therefore decided to test the direct booking solution offered by The Hotels Network.
The A/B test was implemented for 9 of the 29 properties within the Dusit brand. The results showed that by adding the THN tools, the website conversion rate increased by 57.5% on average across the properties in the test. Following the strong A/B test results, Dusit chose to partner with THN and roll out the software.
Download the full case study to hear how The Hotels Network is working with this leading hospitality brand to personalize the user experience for visitors and continually improve the website conversion rate.
Tell The Reader More
The headline and subheader tells us what you're offering, and the form header closes the deal. Over here you can explain why your offer is so great it's worth filling out a form for