---
title: How Hotel At Six boosted its direct channel conversion by 10% using Predictive Personalization
---

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## **How Hotel At Six boosted ****its direct channel conversion by 10% ****using Predictive Personalization**

[Download PDF

](https://info.thehotelsnetwork.com/hubfs/THN/Landing%20Pages/Case%20Study/THN%20-%20EN_CaseStudy_AtSix/THN_ATSIX_PredictivePersonalization.pdf)

# Results

Time Period: Three months

## Direct performance booking

## **+15,330****€**

Savings in promotional spend 

## **+11,945**€

Revenue from low-intent users

## **10%**

Average conversion uplift

## **25+**

Bookings influenced

[At Six](https://hotelatsix.com/?gclid=Cj0KCQiAo7KqBhDhARIsAKhZ4uhQj1KsR5zNxPQe2_cnhj8WtD1lqHGEOKRbrdCV5NH_6GnKuUWLIVQaAnvIEALw_wcB), part of the esteemed Nordic Hotels & Resorts collection, stands as one of the premier independent luxury hotels in the Nordic region. Nestled in the heart of Stockholm, it epitomizes a new standard of refined elegance. Formerly a bank, the hotel has been transformed into an elegant icon, blending sophistication with a unique twist.

At Six has worked with The Hotels Network since March 2020 to tailor the website experience, engage with visitors, and increase direct bookings. Their latest initiative employs Predictive Personalization to target low-intent users, enticing website visitors who may not have made a booking otherwise. 

# What is Predictive Personalization? 

It's the concept of leveraging technology to optimize the user experience and increase hotel revenue simultaneously. This unique product follows a two step process comprised of a predictive algorithm, using machine learning, and personalized website campaigns, managed by THN’s experts.

With Predictive Personalization, hotels can easily adapt their commercial strategy on the fly, creating value-targeted campaigns and increasing direct bookings while reducing promotional costs.

![Atsixinliner](https://info.thehotelsnetwork.com/hs-fs/hubfs/Atsixinliner.png?width=1566&height=762&name=Atsixinliner.png)

## **A/B Test**

In order to assess Predictive Personalization's impact on direct channel conversion, two A/B tests were conducted.

- Traffic was divided between traffic from Sweden (domestic) and all other countries (international).
- Low-intent users (0-40% probability of booking) were divided into two groups, Group A and Group B.
- Group A was shown to the exclusive offer, while it was hidden from Group B.
- Users demonstrating moderate or high intent to book were not included in the experiments.

Download the PDF to discover the full story.

[Download PDF

](https://info.thehotelsnetwork.com/hubfs/THN/Landing%20Pages/Case%20Study/THN%20-%20EN_CaseStudy_AtSix/THN_ATSIX_PredictivePersonalization.pdf)

# Recommended Readings

We are proud to work with an incredible mix of hotel brands who all have one thing in common – **belief in the power of growing their direct booking channel.**

Read real stories from these innovators in hospitality who are winning back their direct relationship with guests.

![img-22](https://info.thehotelsnetwork.com/hs-fs/hubfs/2025/Case%20Study/img-22.jpg?width=800&height=560&name=img-22.jpg)

## **H10 Hotels**

How H10 Hotels significantly expanded their marketing database by using innovative data capture techniques during key campaigns, resulting in over 31,000 new submissions.

[Read Story

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![img-23](https://info.thehotelsnetwork.com/hs-fs/hubfs/2025/Case%20Study/img-23.jpg?width=800&height=560&name=img-23.jpg)

## **Metro Hotels**

Metro Hotel Marlow Sydney Central increased direct booking conversions by 34% through offering complimentary travel assistance insurance to guests who booked directly on their website.

[Read Story

](https://info.thehotelsnetwork.com/en/case-study/h10-hotels-emails)

![img-22](https://info.thehotelsnetwork.com/hs-fs/hubfs/2025/Partner%20Page/img-22.webp?width=800&height=560&name=img-22.webp)

## **Penta Hotels**

Discover how they increased their direct bookings and the full 6-step process of testing, onboarding and on-going optimization.

[Read Story

](https://info.thehotelsnetwork.com/en/case-study/h10-hotels-emails)