---
title: 25hours Hotels boosted bookings and engagement with Exit Message survey insights
description: Discover how 25hours Hotels partnered with THN to enhance direct bookings, using valuable guest feedback to overcome booking barriers and improve conversion rates.
---

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## How 25hours Hotels boosted bookings and engagement with Exit Message survey insights 

[Download PDF

](https://info.thehotelsnetwork.com/hubfs/EN_Case_Study_25hours_Surveys.pdf)

# Results

 

## First Exit Message

## 6.9%

completed the survey

## 7.8%

booked directly on the website  

## Second Exit Message

## 4.4%

completed the survey

## 7.3%

booked directly on the website

 

Renowned for their unique and vibrant hospitality experience, [25hours Hotels](https://25hours-hotels.com/) — part of Ennismore (Accor’s lifestyle division), a global collective of entrepreneurial and founder-built brands with creativity & purpose at their heart — has been partnering with THN since 2021 to elevate their direct booking strategy.

Focused on storytelling, the brand curates uniquely designed hotels in vibrant urban locations across Europe and the Middle East, celebrated for their playful, contemporary style and memorable guest experiences. 

25hours Hotels aimed to gather insights from departing website visitors, collecting feedback on pricing, cancellation policies, and technical issues to identify and address booking barriers.

# The Objective 

- Maximize database growth by capturing meaningful insights and visitor data.

- Address guest concerns and improve the booking process based on the recurring feedback.

- Identify opportunities to drive higher direct bookings and customer loyalty.

- Capture the attention of visitors that were about to leave the website and present them with an exclusive direct booking perk. 

## **The Solution**

Since partnering with THN, 25hours Hotels has leveraged its platform to optimize direct bookings.

In this initiative:

1. The team introduced Exit Message surveys to gain deeper insights into visitors during the research phase, allowing them to understand key decision-making factors and potential booking barriers.

2. The team tested two types of messaging to identify the most effective approach and enhance their data collection strategy.

Check out the full case study to learn how 25hours Hotels boosted bookings and engagement with Exit Message survey insights. 

[Download PDF

](https://info.thehotelsnetwork.com/hubfs/EN_Case_Study_25hours_Surveys.pdf)

![Screenshot 2025-02-14 at 09.14.56](https://info.thehotelsnetwork.com/hs-fs/hubfs/THN/Landing%20Pages/Case%20Study/THN%20-%20EN_CaseStudy_25hours/Screenshot%202025-02-14%20at%2009.14.56.png?width=938&height=584&name=Screenshot%202025-02-14%20at%2009.14.56.png)

*First Exit Message*

![Screenshot 2025-02-14 at 09.15.25](https://info.thehotelsnetwork.com/hs-fs/hubfs/THN/Landing%20Pages/Case%20Study/THN%20-%20EN_CaseStudy_25hours/Screenshot%202025-02-14%20at%2009.15.25.png?width=938&height=584&name=Screenshot%202025-02-14%20at%2009.15.25.png)

*Second Exit Message*

# Recommended Readings

We are proud to work with an incredible mix of hotel brands who all have one thing in common – **belief in the power of growing their direct booking channel.**

Read real stories from these innovators in hospitality who are winning back their direct relationship with guests.

![img-22](https://info.thehotelsnetwork.com/hs-fs/hubfs/2025/Case%20Study/img-22.jpg?width=800&height=560&name=img-22.jpg)

## **H10 Hotels**

How H10 Hotels significantly expanded their marketing database by using innovative data capture techniques during key campaigns, resulting in over 31,000 new submissions.

[Read Story

](https://info.thehotelsnetwork.com/en/case-study/h10-hotels-emails)

![img-23](https://info.thehotelsnetwork.com/hs-fs/hubfs/2025/Case%20Study/img-23.jpg?width=800&height=560&name=img-23.jpg)

## **Metro Hotels**

Metro Hotel Marlow Sydney Central increased direct booking conversions by 34% through offering complimentary travel assistance insurance to guests who booked directly on their website.

[Read Story

](https://info.thehotelsnetwork.com/en/case-study/h10-hotels-emails)

![img-22](https://info.thehotelsnetwork.com/hs-fs/hubfs/2025/Partner%20Page/img-22.webp?width=800&height=560&name=img-22.webp)

## **Penta Hotels**

Discover how they increased their direct bookings and the full 6-step process of testing, onboarding and on-going optimization.

[Read Story

](https://info.thehotelsnetwork.com/en/case-study/h10-hotels-emails)