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When a sudden event impacts your hotel, speed is of the essence. Your hotel website is the ideal place to communicate urgent and important messages that are directly relevant to your guests and potential guests, whether it be updates about a passing hurricane or information related to the abrupt collapse of Thomas Cook. 

Here we will look at examples of how hoteliers published effective, timely messages on their website to reassure and engage visitors when it mattered most.

Download our guide for free to discover:

• Techniques for personalizing content on your hotel website on the fly
• Real examples from other hotels, from extreme weather warnings to sudden market changes 
• Top tips for communicating time-sensitive messages