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Leveraging Guest Reviews to Inspire Trust

Best practices


Most travelers nowadays read online hotel reviews before booking their stay. The risk is that they leave your website to check reviews on other sites. Find out the most effective ways to keep your visitors on your website and to convince them that your property is the right fit for their stay.

Learn about:

  • Techniques that help reassure your hotel website users
  • How to use reviews to highlight your brand's unique selling points
  • Real examples from hotel brands that have given great results


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