Halcyon Mawella used THN’s Conversion & Personalization platform to achieve its goals. By implementing personalized strategies, the hotel boosted direct bookings, improved guest engagement, and maximized booking value.
1. Halcyon Mawella added Price Comparison to its booking engine, giving guests transparency by showing the hotel’s best rate against OTAs and encouragoing direct bookings.
2. An Exit Intent campaign re-engaged potential guests about to leave the site. By offering an exclusive 5% discount for booking direct, the hotel provided a compelling reason for users to stay and complete their reservation.
3. To capture mobile users, the hotel launched a mobile-only campaign featuring exclusive perks. This led to higher click-through rates and more confirmed bookings from mobile traffic.
4. With the “Stay 4 Nights & Unlock Extra Benefits” promotion, Halcyon Mawella incentivized extended stays by highlighting additional perks. As a result, the average length of stay increased from three to four nights.
Together, these initiatives turned hesitant visitors into confident bookers, strengthened direct booking performance, and reinforced the hotel’s value through personalized guest engagement.
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