Althoff Hotels is one of Europe’s most refined communities of visionary hoteliers and discerning travelers. With a deep commitment to excellence and a spirit fueled by passion, the group unites Althoff Collection, AMERON Collection, and URBAN LOFT, spanning four countries across Europe.
Every property is carefully selected, personally overseen, and designed to embody individuality, craftsmanship, and exceptional guest experience. From fairy-tale castles nestled in the German countryside to chic city escapes and serene lakeside retreats in Switzerland, each stay promises character, comfort, and a true sense of place.
The Objective
Since June 2024, Althoff Hotels has partnered with The Hotels Network (THN) to elevate the online experience across their direct channels. The objective: to drive more direct bookings by crafting a seamless and engaging digital journey. Inspired by THN’s data-driven approach, Althoff Hotels ran a one-month A/B test to compare strategies, gaining valuable insights to optimize performance in real time.
By streamlining the experience from website browsing through to confirmed bookings, Althoff Hotels focused on maximizing conversion at every stage of the funnel from landing on the website to completing a reservation.
The Solution
Althoff Hotels leveraged several tools from THN to enhance the direct booking journey across their website and booking engine.
Step 1: Optimizing the Website-to-Booking Engine Journey
Exit Intent
Promotional Layer
Geotargeted Inliner
Reviews Summary
Step 2: Optimizing the Booking Engine-to-Reservation Journey
Exit Intent
Price Comparison
Inliners & Smart Notes
Segmented Content
Download the case study to discover how Althoff Hotels boosted direct reservations with personalized booking experiences.
Implemented tools and campaigns to optimize website-to-booking engine journey
Implemented tools and campaigns to optimize booking engine-to-reservation journey
The successful test phase convinced us to extend our partnership with THN across our entire portfolio to grow direct bookings. THN’s tools are straightforward, enabling our team to launch campaigns with minimal effort and drive consistent performance. The collaboration is defined by innovation, reliability, and flexibility, making it a truly enjoyable experience and a game-changer in achieving direct results.
Sven Allmer
Director of E-Commerce & CRM
Althoff Hotels
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