By leveraging THN’s personalization tools, the hotel launched targeted campaigns that boosted direct bookings, engaged key guest segments, and maximized booking value.
Together, these initiatives transformed intent into action, reinforced the hotel’s value through personalization, and delivered stronger direct booking performance.
How H10 Hotels significantly expanded their marketing database by using innovative data capture techniques during key campaigns, resulting in over 31,000 new submissions.
Metro Hotel Marlow Sydney Central increased direct booking conversions by 34% through offering complimentary travel assistance insurance to guests who booked directly on their website.
Discover how they increased their direct bookings and the full 6-step process of testing, onboarding and on-going optimization.
