Elements Hotel & Spa is a contemporary hideaway where modern design meets the serene beauty of the Polish mountains. Located in Świeradów-Zdrój, at the foot of the Jizera Mountains, the hotel blends comfort, nature, and holistic well-being to offer guests a revitalizing escape.
Whether relaxing in the panoramic spa, savoring refined local cuisine, or exploring the region’s pristine trails, every detail is curated to support a mindful, immersive experience.
Elements Hotel & Spa invites guests to reconnect with themselves and their surroundings offering the perfect setting for both active getaways and peaceful retreats, all year round.
The Partnership with THN
Since partnering with THN, Elements Hotel & Spa has transformed its website into a more dynamic platform that adapts to each guest’s journey. Using personalised messages, a seamless price comparison tool, and engaging upsell features, the team can tailor content to highlight seasonal offers, promote wellness experiences, and showcase exclusive perks that resonate with different types of guests.
The intuitive personalization platform makes it easy for the team to update messages, adjust targeting, and create tailored campaigns. This flexibility allows them to respond quickly to changing guest needs and market conditions, ensuring the website consistently delivers a relevant and engaging experience for every visitor.
Example of couple targeting
Example of mobile exclusive offer
The Solution
By leveraging THN’s personalization tools, the hotel launched targeted campaigns that boosted direct bookings, engaged key guest segments, and maximized booking value.
Early Bird Offers: The “Book Early, Pay Less” campaign captured demand from users searching 29+ days in advance, driving early bookings and stabilizing occupancy with consistent results across desktop and mobile.
Mobile First: A mobile-only countdown offer promoted a limited 5% discount for first-time bookings, creating urgency and turning mobile traffic into confirmed reservations.
Targeting Couples: Personalized romantic getaway messages featuring perks like Prosecco, massages, and dinners re-engaged returning couples, converting lookers into loyal repeat bookers.
Summertime Welcome: A playful homepage Layer highlighting summer activities and sunny weather inspired first-time visitors to explore dates and move deeper into the booking funnel.
Weekday Offer: Tiered discounts for midweek stays encouraged longer bookings between Sunday and Friday, appealing to value-conscious travelers and boosting length of stay.
Together, these initiatives transformed intent into action, reinforced the hotel’s value through personalization, and delivered stronger direct booking performance.
We are proud to work with an incredible mix of hotel brands who all have one thing in common – belief in the power of growing their direct booking channel.
Read real stories from these innovators in hospitality who are winning back their direct relationship with guests.
H10 Hotels
How H10 Hotels significantly expanded their marketing database by using innovative data capture techniques during key campaigns, resulting in over 31,000 new submissions.
Metro Hotel Marlow Sydney Central increased direct booking conversions by 34% through offering complimentary travel assistance insurance to guests who booked directly on their website.
