Member of Nordic Hotels & Resorts, a collection of luxury lifestyle independent hotels in the Nordics, THE THIEF is a modern hideaway located in the middle of downtown Oslo.
Working with THN since 2020, THE THIEF wanted to provide a unique and engaging online experience, and decided to explore an innovation technique: Predictive Personalization.
What is Predictive Personalization?
It's the concept of leveraging technology to optimize the user experience and increase hotel revenue simultaneously. This unique product follows a two step process comprised of a predictive algorithm, using machine learning, and personalized website campaigns, managed by THN’s experts.
With Predictive Personalization, hotels can easily adapt their commercial strategy on the fly, creating value-targeted campaigns and increasing direct bookings while reducing promotional costs.
A/B Test
The brand conducted an A/B test to validate the power and cost-effectiveness of Predictive Personalization. Only involving setting the value score for low-intent users, the test had the following parameters:
The group A was shown the exclusive offer, while it remained hidden for Group B.
90% of the traffic was allocated to Group A, and 10% to Group B.
Users with a mid or high-intent to book were excluded.
Displayed a discount to encourage low-intent users to book. Only shown to users with a 0 to 40% probability of completing a reservation.
Recommended Readings
We are proud to work with an incredible mix of hotel brands who all have one thing in common – belief in the power of growing their direct booking channel.
Read real stories from these innovators in hospitality who are winning back their direct relationship with guests.
Silken and Hotel Condes
How they increased their paid traffic conversion by 31% in just 2 months
