Swaps is a fresh new approach to website personalization. It allows you to automatically replace existing content—images and text—on your hotel website, based on specific targeting rules you set up.
Ensure your website visitors see only the content that’s tailored just for them, creating a more engaging and personalized experience.
Dynamic content replacement
Easily switch images and text based on visitor data, so each guest sees content tailored just for them.
Hospitality-specific targeting
Extensive THN targeting rules ensure your content always reaches the right audience.
Easy to use for everyone
No tech skills needed! Create your Swaps in a few simple steps, with a handy website preview.
Straightforward implementation
No complex CMS integrations - add one line of code to your website and you’re ready to go!
Select the content block you want to swap
Add new text or choose new images
Set targeting rules to define who sees what
Make all updates directly within the platform's website preview, allowing you to see exactly how the final result will look for each audience segment.
Monitor your Swaps with an interactive dashboard, see how they are performing for different audiences and identify opportunities for future improvements.
For maximum impact align Swaps content with other THN messages, such as Layers or Smart Notes, to create a consistent experience and drive visitors to book direct.
Built with care and wanderlust in San Francisco & Barcelona
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