AI terms for hoteliers

Buzzwords every hotelier needs to know: 
MCP, GEO, agentic AI, and LLMs explained 

 

 

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AI is reshaping hospitality fast. Everywhere you look, new terms like MCP, GEO, agentic AI and LLMs are popping up, and we know it’s not always easy to keep track of what they all mean.

Download the glossary and you’ll find:

✔️ What MCP is and why it matters for hotel data
✔️ What GEO means and how it impacts AI recommendations
✔️ How agentic AI is changing the way travelers plan and book
✔️ What LLMs like ChatGPT, Claude, and Gemini actually do
✔️ How all of this affects direct bookings, distribution, and your tech stack

Download guide