.png?width=200&height=200&name=Group%204%20(1).png "Group 4 (1)")
Bio
Coupled with two decades of hotel digital marketing experience, Michael J. Goldrich joined The Hotels Network as Chief Experience Officer to represent the Voice of the Customer.
As former Global Head of Marketing for Club Quarters Hotels, Vice President of Marketing, Ecommerce, and Distribution for Denihan, Vice President of Marketing and Ecommerce at Dolce Hotels, Senior Director of Digital Brand Marketing & Strategy at Wyndham, and Director of Global Web Services at Starwood, Michael has a clear understanding of how hotel brands operate, recognizing the importance of direct channel relationships.
While at Club Quarters, Michael aimed to grow brand contribution while shifting the post-pandemic target business segment to younger local leisure travelers. He also transformed marketing organizations by implementing and optimizing e-commerce and digital capabilities for diverse global businesses, including Starwood, Accenture, Monster Worldwide, and Wyndham.
His awards include the Platinum Adrian Award for an innovative social media campaign, the Gold Adrian Award for an innovative website, and 40 under 40 from the Westchester Business Council. Most recently, he was selected by HSMAI as a Top 25 Extraordinary Minds in Sales, Marketing, and Revenue Optimization in 2020.
He volunteers his time as a member of the HSMAI Marketing Advisory Board and as the VP of Membership for the NYC HSMAI chapter. He provides business strategy, branding, digital marketing, and e-commerce support to non-profit CEOs through the Taproot Foundation. He also actively mentors undergraduate students through the University of Michigan mentorship program.
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Michael holds a BA in Literature from the University of Michigan, an MA in Business Communications from Northwestern University, a certificate in Digital Marketing from Northwestern’s Kellogg School of Management, and a certificate in the Economics of Blockchain and Digital Assets from the University of Pennsylvania's Wharton School. He is currently a Program Leader for the Product Data Strategy and Analytics program at Northwestern’s Kellogg School of Management. He is a Six Sigma Greenbelt, Scrum Master, certified PMI Project Manager, and a CHDM/CRME from HSMAI.
Here are a few of Michael's recent ebooks:
Michael is a proud member of HSMAI and contributes actively in the following ways
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- WINNER: HSMAI Top 25 Minds Award
- WINNER: Platinum Adrian Award
- WINNER: Gold Adrian Award
- BOARD MEMBER: Foundation and Workgroup Chair
- BOARD MEMBER: Marketing Advisory Council
- BOARD MEMBER: Chapter Executive for New York City
- Adrian Awards Committee and Judge
- Certifications:
- CHDM: (Certified Hospitality Digital Marketer)
- CRME: (Certified Revenue Management Executive)
- PMP: (Project Management Professional)
.jpg?width=474&height=600&name=goldrich-leg%20(1).jpg "Goldrich at Digital Travel Summit")
Authored Publications
Sign up for Michael's LinkedIn Newsletter
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