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Michael J. Goldrich

Chief Experience Officer


Connect with Michael! 



Twitter: @michaelgoldrich

After 20 years in hospitality marketing, Michael helps hoteliers grow their direct channel by using The Hotels Network's innovative solutions to attract, engage and convert visitors throughout the online booking journey.



Coupled with two decades of hotel digital marketing experience, Michael J. Goldrich joined The Hotels Network as Chief Experience Officer to represent the Voice of the Customer.

As former Global Head of Marketing for Club Quarters Hotels, Vice President of Marketing, Ecommerce, and Distribution for Denihan, Vice President of Marketing and Ecommerce at Dolce Hotels, Senior Director of Digital Brand Marketing & Strategy at Wyndham, and Director of Global Web Services at Starwood, Michael has a clear understanding of how hotel brands operate, recognizing the importance of direct channel relationships.


While at Club Quarters, Michael aimed to grow brand contribution while shifting the post-pandemic target business segment to younger local leisure travelers. He also transformed marketing organizations by implementing and optimizing e-commerce and digital capabilities for diverse global businesses, including Starwood, Accenture, Monster Worldwide, and Wyndham.

digital-travel2His awards include the Platinum Adrian Award for an innovative social media campaign, the Gold Adrian Award for an innovative website, and 40 under 40 from the Westchester Business Council. Most recently, he was selected by HSMAI as a Top 25 Extraordinary Minds in Sales, Marketing, and Revenue Optimization in 2020.

He volunteers his time as a member of the HSMAI Marketing Advisory Board and as the VP of Membership for the NYC HSMAI chapter. He provides business strategy, branding, digital marketing, and e-commerce support to non-profit CEOs through the Taproot Foundation. He also actively mentors undergraduate students through the University of Michigan mentorship program.

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Michael holds a BA in Literature from the University of Michigan, an MA in Business Communications from Northwestern University, a certificate in Digital Marketing from Northwestern’s Kellogg School of Management, and a certificate in the Economics of Blockchain and Digital Assets from the University of Pennsylvania's Wharton School. He is currently a Program Leader for the Product Data Strategy and Analytics program at Northwestern’s Kellogg School of Management. He is a Six Sigma Greenbelt, Scrum Master, certified PMI Project Manager, and a CHDM/CRME from HSMAI. 

Here are a few of Michael's recent ebooks:

 Disruption 20232022 TrendsConverting Meeting Planners

Michael's take on the future of direct bookings

Professional Memberships & Certifications



Michael is a proud member of HSMAI and contributes actively in the following ways 

    • WINNER: HSMAI Top 25 Minds Award
    • WINNER: Platinum Adrian Award
    • WINNER: Gold Adrian Award
    • BOARD MEMBER: Foundation and Workgroup Chair
    • BOARD MEMBER: Marketing Advisory Council
    • BOARD MEMBER: Chapter Executive for New York City
    • Adrian Awards Committee and Judge
    • Certifications:
      • CHDM: (Certified Hospitality Digital Marketer)
      • CRME: (Certified Revenue Management Executive) 
      • PMP:   (Project Management Professional)


Goldrich at Digital Travel Summit



Published Articles and Publications

Authored Publications

hotel-executive    HosUpLogo

Lodging-Magazine   hotels-magazine

RevenueHUb   Screen Shot 2022-05-02 at 5.43.13 PM

HSMAI logo  eHotelier logo logoMarTech logo    phocus-wire-non-whitetouri-news-1Smart-Travel         





Interested in having Michael speak at your event or conference?

Recent Speaking Engagements:

NYC - HSMAI Digital Marketing Panel 2022
Hawaii - Digital Marketing Presentation 2022
Washington, DC - DigiMarCon 2022
Global Intercollegiate Conference 2022
Coffee Time with Revenue Hub 2022
HSMAI Rising Leader Council 2022
San Diego - Digital Travel Summit 2022
South Carolina - Annual Marketing & Operations Conference 2022
Arizona - HSMAI Monthly Meeting 2022
Ohio - HSMAI & AHLA Annual Conference 2022
Denver - HSMAI Marketing Advisory Board Annual Meeting 2022
Phoenix - International Luxury Hotel Association (ILHA) Inspire Conference 2022
NYC - Frank Berkman Awards Dinner 2023
Global Intercollegiate Conference 2023
Los Angeles - HSMAI Foundation Board Meeting 2023
Los Angeles - Adrian Awards 2023
Minnesota - HSMAI All Chapter Leadership Meeting 2023
Los Angeles - HSMAI Hotel Trends 2023
Missouri - HSMAI Doing More With Less 2023

Announced Upcoming Engagements
HFTP - Disruption, Innovation, and Evolution 2023
NEIRA - Disruption, Innovation, and Evolution 2023
AAHOA - Los Angeles - Digital Marketing Panel 2023
San Francisco - HAMA Spring 2023 Conference
San Diego - Digital Travel Connect 2023
New York City - AI Digital Marketing Panel 2023
Boston - HSMAI Disruption, Innovation, and Evolution 2023
Montreal - HSMAI Thought Leadership Presentation 2023
Southern Florida - HSMAI Thought Leadership Presentation 2023
Toronto - HSMAI Commercial Strategy Conference 2023
South Carolina - Digital Travel Summit 2023

About THN

The Hotels Network (THN) is an innovative technology company working with over 14,000 hotels around the globe. Boasting an international team of specialists with deep expertise in hospitality, product design and consumer marketing, the company offers clients a full-stack growth platform to power their direct channel. By leveraging a series of integrated tools and analytics, hotel brands can attract, engage and convert guests throughout the user journey.

In addition to price comparison, reviews summary and a full suite of personalization options, THN’s Oraculo product harnesses machine learning techniques to predict user behavior and then automatically personalizes both the message and the offer for each user. The company’s latest innovation, BenchDirect, is the first benchmarking product for the direct channel, providing hotels with never-before-seen competitive data that completely changes the rules of the game.

THN’s mission is to improve the online booking experience, grow direct bookings and strengthen the relationship between hotel brands and their guests.



Must-have hotel benchmarking analytics platform, for you to compare your performance to the market and competition. Learn More

Conversion & Personalization

A standard website is exactly the same for everyone yet every guest is different. Personalize the user experience, tailoring messages and offers to each individual to boost conversion rates. Learn More

Predictive Personalization

Oraculo harnesses machine learning techniques to predict user behavior and effortlessly optimize campaigns for each and every user. Learn More


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Ask Michael Anything About Growing Your Direct Channel.