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Mercedes Blanco

Chief Partnerships Officer


Connect with Mercedes! 




Twitter: @mdeblanco

Mercedes Blanco is a Corporate Leader Executive in Global Travel & Hospitality with a solid record on International Sales and Marketing Strategies. She has over fifteen years of experience in the hospitality industry, meanwhile volunteering at SITE, HSMAI, MPI and teaching at several universities.


Mercedes Blanco is a Corporate Leader Executive with over 15 years of experience in Travel & Hospitality, she is passionate about creating value through digital-tech solutions, as well as fighting for women empowerment. Prior to The Hotels Network, as Chief Partnerships Officer, she worked at BCV a Rategain Company, Microsoft and AC Hotels by Marriott among others.

She has two bachelor’s degrees and two master’s degrees under her belt, including Tourism Management from IE Business School and a PDP in Digital Marketing from Harvard University.

Mercedes has been a dedicated member of the travel industry at-large. She is active member of the Sales Americas Advisory Board at HSMAI, and founding member of Women in Travel THRIVE. She was recognized as Top 50 Women in Travel by WINiT by GBTA and one of the Top 25 Most Extraordinary Minds by HSMAI.


Memberships & Certifications

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  • CIS (Certified Incentive Specialist) 2016
  • SITE (Society for Incentive Travel Excellence) 2016
  • CHDM (Certified Hospitality Digital Marketer) 2015
  • HSMAI (Hospitality Sales Marketing Intl. Assoc.) 2015
  • CMP (Certified Meeting Professional) 2014
  • CIC (Convention Industry Council, US) 2014
  • HSMAI South Florida (Board of Directors 2015-2018)
  • IE Business School (Board of Directors 2013-2016)
  • MPI (Member 2011-2015)



Speaking Engagements & Lectures 

  • The Lodging Conference - Build a strategy to sell your rooms and outperform market benchmarks (2023)
  • HSMAI Ontario - Demystifying Artificial Intelligence in Hospitality (2023)
  • HSMAI South Florida - Elevating Customer Experience (2023)
  • ESADE Americas - AI and Predictive Analytics (2023)
  • Predictive Personalization: How machine learning & predictive analytics are revolutionizing direct bookings - Small Luxury Hotels of the World Annual Conference (2022)
  • The Growth Spot podcast with Calvin Tilokee - Letting Go of Fear (2022) Listen here!
  • HEDNA - Is the hospitality industry ready to catch up in the world of ecommerce? (2022) Watch here!
  • HSMAI Marketing Strategy week – The Lightning Round (2022)
  • IE Business School, Mexico – Panel: The Future of Travel and Tourism (2022)
  • WTTC - Sustainability Seen from HR's Eyes (2022)
  • Les Roches Crans Montana Global Hospitality - How The Hotels Network is disrupting direct bookings (2022)
  • Women in Travel THRIVE, in partnership with ORACLE – Get Valuable Career Advice from Exec Leaders (2021)
  • Day of Impact 2.0 Women in Travel THRIVE - Allyship Tech (2021)
  • Mountain Travel Symposium - A Mountain Destination Guide to Social Media (2021)
  • Spain-US Chamber of Commerce and IE Business School – The Future of Travel (2021)
  • Day of Impact 1.0 Women in Travel THRIVE – Building your Brand (2021)
  • Skift & RateGain - Decoding America’s Travel Recovery: Data & Predictions (2021)
  • Forward_LIVE - The Future of Travel Marketing (2020)
  • WHTT Women in Hospitality & Travel-Tech - Social Media Communications and Travel Blogging (2020)
  • Les Roches International School of Hotel Management - Social Media in Hospitality (2020)
  • HTM, Hospitality Tech and Marketing Summit, Mexico - Digital Trends (2019)
  • CTM, Cancun Travel Mart, Mexico – Women in Travel Tech (2019)
  • CHTA webinar: Guest Experience Through Social Media (2019)
  • My Hotel webinar: Tips for Maximizing the Guest Experience (2019)
  • GMID, HSMAI, Miami, USA - The Future of Tech: A Mix of Realities (2019)
  • HSMAI Carolinas, Greensboro, USA – Digital Marketing & Social Selling (2019)
  • GHL annual meeting, Bogota, Colombia – Social Media Best Practices in Hospitality (2019)
  • HSMAI Gulf Chapter, Memphis, USA – Social Media Best Practices in Hospitality (2019)
  • HSMAI CDMX, Mexico – Digital Strategies (2018)
  • GMID, Miami, USA – Blockchain in Travel (2018)
  • Caribe University, Mexico – Social Media Trends (2017) 
  • HSMAI SF, Miami, USA – Virtual Reality (2017)
  • FIU, Miami, USA – Professor Hospitality & Tourism Management (2015-2017) 
  • IE Business School, Spain – Master Tourism Management (2013-16) 
  • CVB Cancun & Caribe University, Mexico – Shopping Tourism (2014) 
  • IE Business School, Spain – Globe Shopper (2014) 
  • IE Business School, Spain – Shopping tourism as an economic engine (2013) 
  • IE Business School, Spain – Optimizing investment in Business Travel (2013) 
  • IE Business School, Spain – The strategic value of meetings and events (2012) 
  • Nebrija University, Spain – Master’s professor (2012-14)

Interested in having Mercedes speak at your event or conference?

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About THN

The Hotels Network (THN) is an innovative technology company working with over 16,000 hotels around the globe. Boasting an international team of specialists with deep expertise in hospitality, product design and consumer marketing, the company offers clients a full-stack growth platform to power their direct channel. By leveraging a series of integrated tools and analytics, hotel brands can attract, engage and convert guests throughout the user journey.

In addition to price comparison, reviews summary and a full suite of personalization options, THN’s Predictive Personalization product harnesses machine learning techniques to predict user behavior and then automatically personalizes both the message and the offer for each user. The company’s latest innovation, BenchDirect, is the first benchmarking product for the direct channel, providing hotels with never-before-seen competitive data that completely changes the rules of the game.

THN’s mission is to improve the online booking experience, grow direct bookings and strengthen the relationship between hotel brands and their guests.



Must-have hotel benchmarking analytics platform, for you to compare your performance to the market and competition. Learn More

Conversion & Personalization

A standard website is exactly the same for everyone yet every guest is different. Personalize the user experience, tailoring messages and offers to each individual to boost conversion rates. Learn More

Predictive Personalization

Oraculo harnesses machine learning techniques to predict user behavior and effortlessly optimize campaigns for each and every user. Learn More


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