Mercedes Blanco is a Corporate Leader Executive with over 15 years of experience in Travel & Hospitality, she is passionate about creating value through digital-tech solutions, as well as fighting for women empowerment. Prior to The Hotels Network, as Chief Partnerships Officer, she worked at BCV a Rategain Company, Microsoft and AC Hotels by Marriott among others.
She has two bachelor’s degrees and two master’s degrees under her belt, including Tourism Management from IE Business School and a PDP in Digital Marketing from Harvard University.
Mercedes has been a dedicated member of the travel industry at-large. She is active member of the Sales Americas Advisory Board at HSMAI, and founding member of Women in Travel THRIVE. She was recognized as Top 50 Women in Travel by WINiT by GBTA and one of the Top 25 Most Extraordinary Minds by HSMAI.
Written by Mercedes:
The Hotels Network (THN) is an innovative technology company working with over 16,000 hotels around the globe. Boasting an international team of specialists with deep expertise in hospitality, product design and consumer marketing, the company offers clients a full-stack growth platform to power their direct channel. By leveraging a series of integrated tools and analytics, hotel brands can attract, engage and convert guests throughout the user journey.
In addition to price comparison, reviews summary and a full suite of personalization options, THN’s Predictive Personalization product harnesses machine learning techniques to predict user behavior and then automatically personalizes both the message and the offer for each user. The company’s latest innovation, BenchDirect, is the first benchmarking product for the direct channel, providing hotels with never-before-seen competitive data that completely changes the rules of the game.
THN’s mission is to improve the online booking experience, grow direct bookings and strengthen the relationship between hotel brands and their guests.