mercedes circle

Mercedes Blanco

VP Strategic Partnerships


Connect with Mercedes! 



Twitter: @mdeblanco

Mercedes Blanco is a Corporate Leader Executive in Global Travel & Hospitality with a solid record on International Sales and Marketing Strategies. She has over fifteen years of experience in the hospitality industry, meanwhile volunteering at SITE, HSMAI, MPI and teaching at several universities.


Mercedes first began her career in Spain, working in sales and marketing for some of the world’s most respected brands, including AC Hotels by Marriott, PortAventura, Value Retail and Microsoft. In 2014, she relocated to South Florida, joining Maritim Hotels as the Director of Sales. She followed this role by then leading international business development and overseeing sales for Americas as Vice President of Sales for BCV, a RateGain Company.

Most recently, she brought her fifteen years of experience defining strategies and leading international sales and marketing teams to The Hotels Network, joining as VP of Strategic Partnerships in 2021.

With two bachelor’s degrees, two master’s degrees and professional education from IE Business School and Harvard University under her belt, Mercedes brings a high-level of intellect and industry experience to her role at The Hotels Network. Additionally, as one of the founding members of Women in Travel Thrive, Mercedes is actively shaping a brighter future for women in the travel industry. 

Mercedes has been a dedicated member of the travel industry at-large. She is a former member of the Board of Directors for the IE Tourism Club, Hospitality Sales and Marketing Association International (HSMAI) and the Society for Incentive Travel Excellence (SITE). Both in and outside of the travel industry, Mercedes is known for having a heart of gold. She previously volunteered with UNICEF and spent more than 12 years dedicated to their global human rights program. She has also volunteered with the Spanish Red Cross and Barretstown, a specially designed camp providing therapeutic programs for children with serious illnesses.


Awards & Articles



  • WINiT by GBTA - Top 50 Women in Travel
  • Hotelmize - Top 30 Travel Industry Leaders to Get Inspired in 2022
  • HSMAI - Top 25 Extraordinary Minds of 2021 

Written by Mercedes:


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Memberships & Certifications

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  • CIS (Certified Incentive Specialist) 2016
  • SITE (Society for Incentive Travel Excellence) 2016
  • CHDM (Certified Hospitality Digital Marketer) 2015
  • HSMAI (Hospitality Sales Marketing Intl. Assoc.) 2015
  • CMP (Certified Meeting Professional) 2014
  • CIC (Convention Industry Council, US) 2014
  • HSMAI South Florida (Board of Directors 2015-2018)
  • IE Business School (Board of Directors 2013-2016)
  • MPI (Member 2011-2015)



Speaking Engagements & Lectures 

  • The Growth Spot podcast with Calvin Tilokee - Letting Go of Fear (2022) Listen here!
  • HEDNA - Is the hospitality industry ready to catch up in the world of ecommerce? (2022) Watch here!
  • HSMAI Marketing Strategy week – The Lightning Round (2022)
  • IE Business School, Mexico – Panel: The Future of Travel and Tourism (2022)
  • WTTC - Sustainability Seen from HR's Eyes (2022)
  • Les Roches Crans Montana Global Hospitality - How The Hotels Network is disrupting direct bookings (2022)
  • Women in Travel THRIVE, in partnership with ORACLE – Get Valuable Career Advice from Exec Leaders (2021)
  • Day of Impact 2.0 Women in Travel THRIVE - Allyship Tech (2021)
  • Mountain Travel Symposium - A Mountain Destination Guide to Social Media (2021)
  • Spain-US Chamber of Commerce and IE Business School – The Future of Travel (2021)
  • Day of Impact 1.0 Women in Travel THRIVE – Building your Brand (2021)
  • Skift & RateGain - Decoding America’s Travel Recovery: Data & Predictions (2021)
  • Forward_LIVE - The Future of Travel Marketing (2020)
  • WHTT Women in Hospitality & Travel-Tech - Social Media Communications and Travel Blogging (2020)
  • Les Roches International School of Hotel Management - Social Media in Hospitality (2020)
  • HTM, Hospitality Tech and Marketing Summit, Mexico - Digital Trends (2019)
  • CTM, Cancun Travel Mart, Mexico – Women in Travel Tech (2019)
  • CHTA webinar: Guest Experience Through Social Media (2019)
  • My Hotel webinar: Tips for Maximizing the Guest Experience (2019)
  • GMID, HSMAI, Miami, USA - The Future of Tech: A Mix of Realities (2019)
  • HSMAI Carolinas, Greensboro, USA – Digital Marketing & Social Selling (2019)
  • GHL annual meeting, Bogota, Colombia – Social Media Best Practices in Hospitality (2019)
  • HSMAI Gulf Chapter, Memphis, USA – Social Media Best Practices in Hospitality (2019)
  • HSMAI CDMX, Mexico – Digital Strategies (2018)
  • GMID, Miami, USA – Blockchain in Travel (2018)
  • Caribe University, Mexico – Social Media Trends (2017) 
  • HSMAI SF, Miami, USA – Virtual Reality (2017)
  • FIU, Miami, USA – Professor Hospitality & Tourism Management (2015-2017) 
  • IE Business School, Spain – Master Tourism Management (2013-16) 
  • CVB Cancun & Caribe University, Mexico – Shopping Tourism (2014) 
  • IE Business School, Spain – Globe Shopper (2014) 
  • IE Business School, Spain – Shopping tourism as an economic engine (2013) 
  • IE Business School, Spain – Optimizing investment in Business Travel (2013) 
  • IE Business School, Spain – The strategic value of meetings and events (2012) 
  • Nebrija University, Spain – Master’s professor (2012-14)

Interested in having Mercedes speak at your event or conference?

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About THN

The Hotels Network (THN) is an innovative technology company working with over 14,000 hotels around the globe. Boasting an international team of specialists with deep expertise in hospitality, product design and consumer marketing, the company offers clients a full-stack growth platform to power their direct channel. By leveraging a series of integrated tools and analytics, hotel brands can attract, engage and convert guests throughout the user journey.

In addition to price comparison, reviews summary and a full suite of personalization options, THN’s Oraculo product harnesses machine learning techniques to predict user behavior and then automatically personalizes both the message and the offer for each user. The company’s latest innovation, BenchDirect, is the first benchmarking product for the direct channel, providing hotels with never-before-seen competitive data that completely changes the rules of the game.

THN’s mission is to improve the online booking experience, grow direct bookings and strengthen the relationship between hotel brands and their guests.



Must-have hotel benchmarking analytics platform, for you to compare your performance to the market and competition. Learn More

Conversion & Personalization

A standard website is exactly the same for everyone yet every guest is different. Personalize the user experience, tailoring messages and offers to each individual to boost conversion rates. Learn More

Predictive Personalization

Oraculo harnesses machine learning techniques to predict user behavior and effortlessly optimize campaigns for each and every user. Learn More


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