The Power of Mobile in Driving Direct Conversions

March 24th | 11 am (GMT)

Mobile is impacting every stage of the travel booking journey and it’s vital for hoteliers to pay attention to this. To ensure your hotel stays on customers' radar, your website should cater to the needs of mobile visitors.

Partnering with Net Affinity, we look at how to drive direct bookings with a killer mobile strategy. Digital Marketing Manager from McGettigan Hotels, Deirdre will share her first-hand experience on how to effectively develop a robust targeting strategy geared towards mobile users.


  • Current mobile reservation trends in the UK & Irish market
  • Effective strategies to drive mobile visitors
  • Elements of a mobile strategy that truly convert on your hotel website
  • McGettigan Hotels: What mobile tactics are boosting direct reservations

Time doesn't suit you? Go ahead and register today and we'll send you the recording of the session so you can watch it at any time.

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Our experts


Fiona Gillen

VP Marketing


Maria José Alvídrez

Client Success Team Leader


Maeve Walls

E-Commerce Manager


Deirdre Featherstone

Group Digital Marketing Manager