With the increasing amount of travel decisions being made online today, having a clear understanding of your markets, online traffic pathways, and direct channel optimization will be imperative in supporting your hotel’s end-of-year recovery and beyond.

Be sure to listen to our interactive discussion with industry experts from OTA Insight and Profitroom, where we will share the best tips and tricks to adapt your hotel’s direct booking strategy to today’s context and win back your fair share of the market. 

What's covered

- Understanding demand in the new world

- 10 ways to create a personalized website experience 

- Converting lookers into bookers

- Q&A session