Since the pandemic, the booking behavior has changed significantly. This change means a lasting impact on future distribution in the hotel industry, demanding hoteliers to act as quickly as possible.

With the launch of their brand new products, Bookassist and The Hotels Network are completely changing the rules of the game.  Bookassist Intelligence -a powerful business intelligence platform that brings a whole new level of data agility to improve business performance - and BenchDirect - the first benchmarking platform for the hotel's direct channel - present hoteliers with effective tools to comprehend today's guests' behavior, habits, and expectations.

So that you can optimally adapt to the new circumstances and strengthen your direct sales, THN & Bookassist brought session to talk about the actual market situation in the Czech Republic, new trends arising, and how you can implement them in your hotel.

What will you learn

1. What's the current situation in the Czech Republic and strategic insights to step up your strategy

2. Changes in the booking behavior of guests

3. The battle for direct bookings vs. OTAs