Today more than ever, it's critical to understand your brand's performance compared to the market and at The Hotels Network, we wanted to help hoteliers like you to take it a step further. That's why we launched BenchDirect, the first benchmarking tool for your hotel’s direct booking channel! 

With over 10,000 hotels already enjoying the competitive insights, this new interactive platform has become a must-have when it comes to analyzing all aspects of the booking funnel and helping you improve the overall performance of your direct channel. 

Eager to learn how it works? Be sure to listen to our webinar recording. What's covered in this 45-minute session?

• Introducing BenchDirect: the story behind it and why it's free forever 
• How it works: a deep dive into the BenchDirect platform
• Case study with Cairn Collection: using BenchDirect to pinpoint how to boost direct bookings
• Use cases: where to take action and what you can do based on the  insights across more than 30 metrics 
• Ask us anything: Q&A with our direct channel experts