Direct Channel Strategies

Have a listen as our Chief Partnerships Officer, Mercedes Blanco, explains the ease and flexibility of today’s technology that allows hoteliers to update their websites and launch new campaigns on the fly and on their own.

Navigating Hotel Website Ownership

 In this episode, industry expert Max Starkov applied his years of experience in the field and shared his thoughts on the subject of hotel website control.

First-Party Data Control: A Priority

Lindley Cotton, President of GCommerce Solutions, highlights the crucial role of a hotel’s website in data capture and why maintaining control over the direct channel is paramount, especially in today's landscape where securing first-party data is key.

Hotel Marketing Mastery

 Edward St.Onge, President of Flip.to, explained how the marketing landscape has become a challenge for hotels and why now is more important than ever for hoteliers to have a say in how they’re executing their marketing campaigns.

Vendors vs Partners

Our CXO and Vivander Advisors Founder, Michael J. Goldrich, shares a his past experience that led to understanding the key difference between a vendor and a partner, and why it's crucial to maintain control of your hotel's direct channel.

Your Website, Your Rules

Tim Peter, Digital Strategy Expert at Tim Peter & Associates, LLC reminds us, “Your hotel website is the one place online where you have complete control of the messages and experiences your guests receive. Make sure your partners share that perspective.”

Dynamic Budget for Direct Success

In this episode, Wilhelm K. Weber, Chief Strategy and Digital Officer at Grand Metropolitan Hotels, dives into why hoteliers should maintain control of their hotel websites and advises they should allocate unlimited spend to direct channel campaigns as long as the cost of sale on the website is cheaper than third parties.

Control and Collaborate for Success

Watch Stephanie Smith, CHDM, CEO of Cogwheel Marketing & Analytics, as she dives into why it's crucial for hotels to have control over their direct channels. She explains that it's a "no-brainer" because doing so allows hoteliers to collaborate with partners who best align with a brand's strategic goals.

Maximize Revenue - Own Your Site

Ben Hanley and Tristan Heaword, Co-Founders of three&six, joined us for another episode, where they sum up the importance of owning your hotel website in just 60 seconds. They point out that it’s not only the biggest revenue generating tool for hoteliers but also the cheapest source of leads.

Future-Proof Your Marketing

We're thrilled to feature Noreen Henry, Chief Revenue Officer at Sojern. Noreen discusses the critical importance of owning a hotel website, especially as the industry braces for the end of third-party cookies. Discover her strategies for capturing and leveraging first-party data to enhance and personalize the user experience.

From Collateral to Conversion

Niranka emphasizes that hotel websites aren’t just another piece of marketing collateral; they are distribution channels on their own, and hoteliers need to dedicate time to their direct channel strategies.

Visibility for Direct Bookings

We’re excited to be joined by Adam Hamadache, Founder of DHM - The Digital Agency For Hoteliers. Adam shares insights on the importance of hoteliers owning their online visibility and how maintaining control of the hotel website is key for a brand positioning themselves ahead of their competition.

Control Your Brand, Own Your Site

Kashmie Ali, VP of Sales and Marketing at Sailrock South Caicos emphasizes that maintaining control over your hotel website is a necessity in today’s competitive landscape. He explains how this empowers hoteliers to enhance their brand, boost direct bookings, improve online visibility, and build trust with guests.

Revolutionize Your Digital Presence

Sébastien FELIX, Founder & CEO of Influence Society shares insights on helping hotel brands take control of their digital ecosystem and emphasizes that building a strong brand is key to competing and being profitable. To achieve this, hoteliers must control their digital tools and maintain direct access to the website for quick updates and testing new technology.

Transform Your Website: Own the Guest Journey

Fred Bean, Founder & CEO of HotelPORT® emphasizes that a hotel’s website should be an integrated hospitality operating system and a central hub for guest engagement. He explains that owning the direct channel isn’t just about digital real estate; it’s about owning the customer journey and data to ultimately enrich the online user experience and drive loyalty.

Engage and Convert with Dynamic Content

We’re excited to be joined by Callum McPherson, Founder & CEO of Obvlo. Callum shares insights on the importance of personalized and dynamic content to engage website visitors.

Turn Those Lookers Into Bookers

 Patryk Luszcz, UK Regional Director at Profitroom, explains not only the importance of owning the hotel website but also what actions hoteliers can take on their direct channels to create a successful online booking journey and turn lookers into bookers.

Website Ownership: Key to Success

Loren Gray, CHDM, Founder of Hospitality Digital Marketing explains that the hotel website is a key asset and should always be controlled at the highest level via ownership, with access granted to vendors or other services as needed.