It's free!

Benchmark the key metrics of your direct channel

BenchDirect is the first of its kind, and as a client of Roiback, you will have free access to it, forever. 

A real-time interactive analytics platform with never-before-seen direct channel data to help you compare your hotel performance to the market and unravel the building blocks of an effective direct booking strategy. 

Competitive intelligence to make smarter decisions


Understand your direct channel 

View and compare more than 30 metrics of your hotel’s direct channel


Breakdown the full user journey 

Analyze the full direct booking journey to spot where you are under or over-performing


Redefine your competitive set

Learn from a global network of hotels thanks to multiple, dynamic competitive sets


Unlock actionable insights for free

Access real-time data to uncover opportunities to grow your direct bookings

A whole host of direct booking metrics

Whatever you want to track related to the evolution of your direct channel, BenchDirect has you covered. From RevDirect to the Direct Booking Index (DBI), you can now compare your hotel's performance across more than 30 key metrics centered around:

  • Website and booking engine traffic
  • Bookings and pickup
  • Future demand
  • Rates and disparities
  • User profile and behavior

A picture video is worth a thousand words

Become part of a one-of-a-kind hotel network

Together, we become stronger. As a client of Roiback, request your exclusive free account today and join our community of 19,000+ hotels worldwide.